Helped drive first-time travel portal usage among Discover cardmembers and encourage long-term adoption through the creation of an offer campaign featuring integrated Capital One Travel and Discover branding. Tasked with creating a look and feel that was Capital One Travel brand focused with subtle nods to the Discover brand. This campaign helped develop future mailing templates for newly integrated Discover cardmembers.

 

Creative Director: Megan Baird

Associate Creative Director: Emily Roman

Account Director: Jared Grossman
Senior Art Director: Jennifer Lockhart

Senior Copywriter: Heather Bridges

Senior Graphic Designer: Jennifer Lee